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About Us

Vertster has been a leader in the testing and optimization field since 2005, and has conducted thousands of successful test campaigns for many online retailers, helping to increase their sales conversion ratios, decrease shopping cart abandonment and increase average order value. Our track record of continuous improvement is evidenced by our Version 5.0 software released in February 2012.

Vertster’s hosted suite of website testing and conversion optimization tools leverage Taguchi-based Multivariate Testing, A/B/n Testing, URL Split Testing and Heat-mapping strategies to help customers improve their online profits and the effectiveness of their websites. Our fast and powerful software requires a single JavaScript insertion on the customer’s website.

Vertster enables companies to turn more browsers into buyers by helping them measure and track changes in online marketing creatives, compare and track the efficiency of multiple websites or landing pages, and track the results and strength of their keyword marketing campaigns.  Our proven techniques and testing methodology enable companies to test many different hypotheses about their customer’s online habits and behavior and allows them to implement those results to improve their conversion rates and bottom line revenues.

Vertster is a division of U-PRO, Inc. a Salt Lake City-based web marketing agency. The name Vertster is contrived by combining the words conVERT and teSTER, which is exactly how Vertster helps companies improve their online marketing effectiveness. Verster offers services directly to online retailers and also offers a private label program for advertising agencies, marketing organizations and search engine optimization (SEO) firms.