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How to use this tool to safely eliminate lower performing creatives from your ad groups: Use this tool to quickly learn if you can eliminate one of your Google Adwords creatives. Through the magic of statistics and relevance theory, it allows you to determine whether or not you have enough campaign history to eliminate a lower performing ad. 1. Open your Google Adwords control panel, and enter the numbers as displayed on the left. 2. Click the "calculate" button. 3. The result will be displayed, along with a confidence interval figure. The confidence figure will give you an idea of how safe it is to eliminate the lower performing ad. Comments? Questions? |
