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Adwords Tool

Clicks:
CTR:
 %
Clicks:
CTR:
 %
 

How to use this tool to safely eliminate
lower performing creatives from your ad groups:

Use this tool to quickly learn if you can eliminate
one of your Google Adwords creatives. Through the magic of
statistics and relevance theory, it allows you to determine whether
or not you have enough campaign history to eliminate a lower
performing ad.

1. Open your Google Adwords control panel,
and enter the numbers as displayed on the left.

2. Click the “calculate” button.

3. The result will be displayed, along with
a confidence interval figure. The confidence figure will
give you an idea of how safe it is to eliminate the lower
performing ad.