Dr. Ralph Wilson posts his SitePal Avatar test results

Dr. Ralph Wilson, of Wilsonweb.com fame, has just released the results from his test of the SitePal Avatar system. You can read the full case study in todays "Web Marketing Today" email, or by clicking here.

Sitepal avatars provide an animated flash character intended to "engage" the user. This being the case, Dr. Wilson used Vertster combined with Clicktracks to compare changes in site stickiness caused by the Sitepal avatar. View his full assessment and results.