Have you seen Eyetools? (No pun intended...)

If you read many of the marketing SEO blogs or went to SES NYC, you probably have heard of Eyetools. Their recent research of how people actually see Google search results has been a major hit among search engine marketing practitioners. The Eyetools technology measures how people actually "see" a web page. The result is a multicolored heatmap with varying shades overlaid on a web page, depicting where eyes spend the most time.

Rather than jump on the bandwagon and report how great their Google research is, we've found some other nuggets on their site and blog. The best is probably this case study of an actual home page improvement project. Conversion was not their specific goal, but I would like to think that most of their findings could improve conversion rates, especially for internal marketing messages. People can't click things they don't even see, which after reviewing their research is quite a bit.

Keep an eye on these guys, their doing some really interesting stuff!