We are excited to launch the new Landing Page Optimization forum on our site at http://www.vertster.com/forum. The forum will cover topics ranging from test designs and methodologies to the best way to design pages for conversion. The forum will be frequented by a some of the top experts in the industry, so if you have questions or comments, please direct them there!
Came across a new article posted in GlobalSpec’s “Marketing Maven” newsletter. The article titled: “Landing Pages: Three Ways to Improve” was referenced by the B2B Blog, which is how I found it. The article makes another good case for Landing Page use, and offers up some solid tips on improving yours! Its pretty short and I definetly recommend reading it!
MarketingProfs published a scathing attack on best practices written by Michael McLaughlin in todays issue. His article describes the use of best practices in sales presentations. I thoroughly enjoyed it and think most of what he has written definetly applies to Landing Pages and online optimization.
Here are Michaels top 4 reasons for why best practices suck:
1. They rarely work
2. It’s a followers strategy
3. Change comes from within
4. They don’t come with a manual
One of the fascinating things we learn through testing sites is how wrong the “best practices” are in many cases. Every site, sale, or offer is unique, and the only way to know what really works is to test it and find out!
Our June edition Vertster Optimizer is launched this morning and is now online here. This month, we are testing out a different email service provider named Vertical Response out of San Francisco.
I have always questioned the deliverability of our other provider StreamSend. So this is a test, and we’ll find out which works better or if it is a wash. Streamsend has prettier graphs, and their interface is quite a bit different from Vertical Response’s. Our list is squeaky clean double opt in, but I have seen lots of people subscribe several times in a row on Streamsend, apparently unable to get the confirmation email.
I will let you know my results in a few days.
Last week it came to my attention that some of the articles in the Conversion Rate Marketing resource center were not formatted very well. Believe me, this was not done on purpose, but rather through some bug in our content management system.
At any rate, this has now been fixed. Additionally, a couple of old out of date articles have been removed, and a couple new gems added. Check these guest articles out when you have a moment:
3 Tips For Writing Better Headlinesy by Bruce Carlson
Are You in for a Safe Landing? – PPC Landing Pages by Shawn Campbell
Conversion Counts: Improving Web Conversion Rates by: Barry Harrison
You’ll see more new content in our resource center in the coming days, especially some well overdue articles about Taguchi multivariate testing.
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