Live Taguchi Optimization Blogged!

We are ready to begin blogging our first live taguchi optimization. This is a "Full Service" Optimization whereby we provide the test design, creative, and test analysis service, bringing back a fully optimized ad. We guarantee a 50% increase in response rate on full service optimizations, so we'll see if we get it this time.

Over the coming days we will share some of our thoughts and strategy as we optimize this landing page using the Taguchi Method, and post live results to our blog. Our goal is to increase the lead conversion rate of the landing page at http://www.bookkeepingbiz.com/knowaccounting/ Currently it performs at a relatively anemic 15.5% on traffic from Google Adwords. (This is the conversion rate to date since 6/1/2005).

Using the Taguchi Method, we have identified 7 variables or "Factors" on this page design which we will test:

1. Headline
2. Image
3. Header
4. Form Position
5. Lead In/Greeting
6. Body Copy
7. Urgency Appeal

Check back to this blog regularly, as we reveal some of the secrets of increasing conversion rates, and what we learn on this optimization. In the next post, we'll find out about level selection for the test!