Live Taguchi Optimization- it's back
Well its been a few days since I posted an update on this project. We are now running and starting to collect results. However, before I show those (this will come on another day,) I wanted to focus on a couple of the interesting factors we are exploring. One of the most interesting to me is the form position.
The response form is always important, since it is the way conversions come in. For this test, we are actually looking at using the same form, in three different locations- in the right column, the left column, and underneath the text body. I have always believed that putting the form above the fold was important. On most landing pages I have designed, you can see this. The right column is a personal favorite of mine, using a 65/35 lineup.
Which form position do you think is best? I bet you never thought about testing it :)
The response form is always important, since it is the way conversions come in. For this test, we are actually looking at using the same form, in three different locations- in the right column, the left column, and underneath the text body. I have always believed that putting the form above the fold was important. On most landing pages I have designed, you can see this. The right column is a personal favorite of mine, using a 65/35 lineup.
Which form position do you think is best? I bet you never thought about testing it :)
posted by Scott Miller at 10:01 PM
1 Comments:
I shall bet on right column because it follows the natural flow of reading : first you read the promise than you apply (or not). And keeping it above the fold is a must have.
/Fred
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