By
Scott Miller on
September 21, 2005
A question I frequently get from companies that are new to testing and optimization is… “What is the difference between your company and a web analytics vendor?”
The answer is rather simple, and here is my favorite metaphor. Web Analytics is like looking in your rearview mirror for the turn or business you just missed. It’s all about what has already happened.
Multivariate testing (MVT) is like having a GPS for your website. A GPS tells you the optimal way to get to your destination, where to turn, and how long it will take. MVT similarly will tell you the best way to build your site to get the most sales the fastest.
The question you must ask yourself: Does your business run by looking in the rearview mirror? Are you reactive or proactive?
By
Scott Miller on
September 13, 2005
Andrew Goodman’s new book, “Winning Results with Google Adwords,”
is out, and looks like a winner. (no pun intended.) This book looks to be the defacto resource on Google Adword advertising… the bible of sorts. I haven’t had a chance to read much of it yet, but it appears to be very comprehensive at 352 pages. Whether you consider yourself a beginner, or expert at Adwords, surely there is something in here that will be of use to you.
The book starts with a look at the size of the PPC advertising market, and how Google got into it. Next comes basic information on how to set up and manage your account. This is followed by the best part of the book in my opinion… the intermediate and advanced stategies. Things like how to write powerful copy, tracking users after they click, and increasing conversion rates. There is even a section on landing page fundamentals.
Order your copy today from Amazon.com and save 32%. This is a very smart purchase at only $16.99.
By
Scott Miller on
September 5, 2005
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