Home | About Us | Support | Login
Split Test your website with the Vertster Split Testing System
Overview of the Split Testing Tool How Split Testing Works Frequently Asked Questions about Vertster Order or Sign Up for a Risk Free Trial of Vertster

Optimize It!

September 13, 2005

Winning Results with Google Adwords- an early review

Andrew Goodman's new book, "Winning Results with Google Adwords," is out, and looks like a winner. (no pun intended.) This book looks to be the defacto resource on Google Adword advertising... the bible of sorts. I haven't had a chance to read much of it yet, but it appears to be very comprehensive at 352 pages. Whether you consider yourself a beginner, or expert at Adwords, surely there is something in here that will be of use to you.

The book starts with a look at the size of the PPC advertising market, and how Google got into it. Next comes basic information on how to set up and manage your account. This is followed by the best part of the book in my opinion... the intermediate and advanced stategies. Things like how to write powerful copy, tracking users after they click, and increasing conversion rates. There is even a section on landing page fundamentals.

Order your copy today from Amazon.com and save 32%. This is a very smart purchase at only $16.99.

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home