If you want to get a serious boost from the holiday season this year, we suggest you start testing immediately. Early shoppers will be out in force in the next couple weeks, with the season really ramping up in November. Many experts expect e-comm sales to be especially strong thanks to high prices at the pump. Why spend upwards of three dollars a gallon when you can connect online and do everything from home??
The best thing about testing and optimizing through October is that the results are likely to remain consistent through the rest of the year, yet it is before the bulk of holiday sales are made. What would a 20% higher sales conversion rate do for your 4th quarter numbers this year??
Things to test? Free shipping offers work particularly well. Try varying the threshold for qualifying for free shipping. How about free gift wrapping? I have not seen this used as a promotion myself, but if it came down to it, I am sure it would sway many folks.
