Affiliate marketing expert Jeremy Palmer, of QuitYourDayJob.com just posted an analysis of the new Google Adwords algorythm. Of particular interest is how using dynamic keyword insertion to make your landing pages more relevant appears to actually result in higher costs:
* The ad group that used dynamic keyword insertion recommended a minimum bid of $5.00!
* The ad group that used static keyword insertion recommended a minimum bid of $0.40.
Here’s the correct link:
http://www.quityourdayjob.com/blog/2005/12/paid-search-complaints.html
The link is now fixed. Thanks!