SES Chicago Wrap Up

This past week was the 2005 Chicago Search Engine Strategies Conference. Once again, I was invited to speak on the Landing Page testing and tuning panel. I found out that the session achieved "4 Star Rated" status after the first ever production in San Jose, which was cool to hear. It showed because the room was pretty packed, probably with 400-500 people attending. We had a few techical glitches with the handheld voting devices, but overall the session went well. For my portion of the presentation, I gave the results from our Live Taguchi Optimization, along with a couple other case studies.

My main take away from Chicago was that it was so cold there. This actually was good for networking, because I don't think anyone dared leave the building. I made a number of great contacts and got to meet a couple customers face to face for the first time. Not only that, but the Reverend Jesse Jackson was in the bar tuesday night! I could hardly beleive it, but there he was. WebmasterRadio.FM was there and got a great sound bit from him.

I would have liked to stick around for longer, but I was up at 5AM wednesday morning to get my flight back in time to participate in Marketing Experiments.com webinar on multivariate testing. Unfortunately, by the time I got on the call with them I was so exhausted by answers were not all that coherent. Oh well....