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A Blog about Conversion Improvement

Scientific advertising comes to your TV Set?

By Scott Miller on

Wired Magazine has an interesting article on using scientific advertising principles with TV commercials. It’s definetly worth a read if you are interested in AB and Multivariate optimization of your web marketing. On TV, the classic problem has been tracking response accurately. Now it appears some pioneers have found ways to do this. Check it out: The Ad Scientists

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Filed under: Test Design, Testing Ideas

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