When the first internal combustion engines came onto the scene, they were marketed and sold as “engines.” Engines by themselves don’t do a whole lot, yet that was how manufacturers tried to sell them. You can still go to “engine shows” today where you’ll see old fashioned engines pump and spit and run all by themselves, doing nothing in particular.

It wasn’t until the arrival of the automobile that engines found their place in the world. The engine went behind the scenes and a new tool was born- the ability to get from one place to the next became easy.

We think of multivariate testing as the engine. It is what propels the vehicle- your web site. In the perfect world, this engine would “propel” a web page for each individual visitor. Based on their characteristics, the engine would automatically and seamlessly create a page for exactly what the user was looking for. While many people continue to “test” and “optimize” their sites using things like Taguchi and multivariate testing, wouldn’t it be better if your site were like a car? We think so.

By putting the test algorythm behind the scenes, your site could do it what it was meant to do better. That is get visitors from point A to point B, or in other words, from a lead to a sale.