I am proud to announce the availability of my first book: “The ConversionLab.com: How to Experiment Your Way to Increased Web Sales Using Split Test and Taguchi Optimization.” Whether you are an expert on testing and optimization on your site, or just dipping your toe into the water, this book has something for you. It is now available for instant download at “http://www.theconversionlab.com/.”

But don’t take it from me… here is what Tom Donehower of Blue Lava Group had to say: “Finally—a book that demystifies the complex world of multivariate testing and Taguchi Optimization. Chock full of real world examples, Miller’s book is to the point with deep insight that goes straight to the bottom line. If you’re looking to increase conversion, this one should be on your shelf.”

Here is a summary of what you will find inside this book:

* The most important phase of a test, that doesn’t even involve your website!
* When to use Split Testing and when to use Multivariate tests to get the highest ROI from your activities.
* How to test without affecting your Natural Search Engine rankings.
* 25 Common sources of Experimental Noise that can render your results completely useless.
* Which is better: A script you install on your server, or a hosted service?
* The 7 key categories of page elements that literally define your success
* Why most marketers are incorrect when they optimize by looking only at the conversion rate
* A library of 50 of the most important testable items on any site
* Includes a review of 5 key attributes your testing system should have.
* See 25 real life screen shots taken from actual live websites.

This is a limited release preview edition, so it won’t be available for very long. I suggest you go and get it now!