It’s been quite a while since I last posted any testing ideas. The funny thing is that I went in and edited one of my old posts, and now the “improved” Blogger application thinks it’s a new post

Hence… I decided to write a real new post this morning. Coming up with ideas to test can be difficult, particularly if you have already done quite a bit of optimization work on your pages. But have you ever considered finding a few key phrases in your sales copy, and applying a yellow highlighter like background to them?

This can be a real eye grabber and can really improve response in some circumstances. Most times we’ve tested it, it works well.

The key is to identify the main value propositions in your copy and apply a highlighter type style to them. Use something like this in your external style sheet to create the above effect:

.highlighter {
background-color: yellow;
}

Remember, your mileage may vary, so always test this with either a split test or multivariate test to confirm that it actually helps.

Warm Regards,

Scott Miller, CEO

Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!