Today we posted three new articles to our testing resources site. One of these is an old repeat from the blog, although updated slightly, and two are all new. If you are wondering about Taguchi based testing, you will find these useful:

What is Multivariate Testing
Wondering about the buzz surrounding Multivariate testing? Check this article for a plain English explanation about why you need to start doing it.

Multivariate Optimization vs. A/B Testing
Whether to use A/B or Multivariate testing is a question most marketers face. This article helps you understand some of the important differences.

Taguchi who? I don’t speak Japanese!
This article describes the origins of the Taguchi Approach and summarizes a Taguchi testing framework.

Warm Regards,

Scott Miller, CEO

Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!