Here are the slides from todays webinar on landing page optimization. Unfortunately the audio did not make the cut, so the slides will have to suffice. Thanks for attending!
Warm Regards,
Scott Miller, CEO
Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!
Check this out- Searchme.com visual search results.
If this takes off and gets traction, it has the potential to strongly alter how conversion takes place. Your loosely controlled meta description will no longer matter at getting people to your site- your actual design will! This search engine does away with tradition search results and uses an iTunes inspired “cover flow” to display website screenshots.
On a large screen, it is easy to pick out the primary value proposition and read key copy- if it exists. With this site, I can quickly make a decision as to whether or not a site even stands a chance at getting my business- without even visiting it.
Personally, I think this is one of the coolest technologies I have seen in a while, and have only begun to debate the long term implications on conversion. Certainly many of the same things still apply, but now you have to balance “organic search juice” with a compelling design and clear messaging.
This is something top sites have done a great job at for a long time, so it may be nothing new to them. But a quick glance through several searches on Searchme.com and it became clear- if this idea takes off, sites which don’t strongly embrace conversion oriented design don’t stand a chance.
Warm Regards,
Scott Miller, CEO
Do you want to learn how to increase your landing page conversion rate by 48% or more (sometimes much more)?
I am excited to announce we are putting on a free webinar on 4-22-08 at 2-3PM ET in conjunction with the team over at MarketingSherpa. Before I tell you much more about it, SEATING IS LIMITED and we are doing free landing page optimizations for attendees as part of the webinar!!
Sign up ASAP at http://www.vertster.com/webinar042208.asp to take advantage of this opportunity
The webinar will include a brief presentation by MarketingSherpa’s Director of Research, Stefan Tornquist. During this part of the webinar, you’ll learn top lessons from the new Landing Page Handbook. We will then conduct LIVE OPTIMIZATIONS of attendee landing pages, so make sure to provide your URL when you register.
Here are a few of the things you’ll learn:
Once again, space is limited, and we expect the fill the seats quickly, so don’t delay!
Warm Regards,
Scott Miller
Copyright 2010, Vertster.com
