So you are starting a new campaign? Your team is excited to build the landing page of all landing pages, but the team is divided and can’t agree on what the message, layout and calls to action should be.

Let them all have a try.

Here is a strategy to move forward and dial in on the best conversion rates.

FIRST – Create two or three landing pages. Try different layouts, different messages, different imagery and different calls to action. Then put the pages up to your audience, through SEO, PPC or whatever means you use to drive traffic.

Start with a high level split test, alternating complete pages and URLs to your audience. Watch the results and wait until you get a clear winner and move to stage two.

SECOND – Take the winning landing page and begin a multivariate test, testing all the variables that influence conversions and give them different options. Good things to test are; the headline, the images, the copy, bullet points, the buttons, the button location, the button text, different calls to action, different offerings, etc.

Once your multivariate test reaches statistical validity you have a winning recipe. Implement the winning recipe and move onto stage three.

THIRD – Once you have a winning recipe, your software should tell you what variables on the page or in that recipe are the most influential. Begin a split test with that variable, if it’s the button, just split test different options with the button, the button text, or the button size and color. If it’s the headline, just split test different headlines, etc.

With this three stage approach you can have a sure-fire strategy to dial in to your optimal conversion rate. The good news, Vertster’s software can handle all of that.

Don’t guess that you have the right message, run a test and validate it. And if you make big gains in conversions, congratulations! But don’t stop, always be testing!