A useful tool for collaborating on test designs

Every once in a while I come across a 3rd party tool that works really well, and can be used to improve your testing efforts. In particular, there are a few browser extensions that I love. Many of these require the Firefox browser to work, so if you haven't made the switch yet, go ahead and get Firefox.

One of the challenges of designing multivariate tests is getting everyone in your organization on the same page. Thats where Fleck comes in. This browser extension lets you add "sticky notes" to annotate any web page.

We just started use it to mark up pages and indicate where variables are and even provide guidance on proposed variable options. This vision can be shared around with multiple people in multiple organizations before the test assets are actually built and the optimization is running.

Here is an example of a test design for my ebook site TheConversionLab.com:

http://extension.fleck.com/?sh=788d04e7f5d3dad9de1c4bf0b9315f16f3fad065

Note: Fleck is currently in beta, and appears to choke on the CSS layout of this page slightly. It goes to figure that this is the only site I have ever seen Fleck have an issue with.


Warm Regards,

Scott Miller, CEO

Author of "The ConversionLab.com," The worlds first "How to" guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!

New Articles on Taguchi and Multivariate Testing

Today we posted three new articles to our testing resources site. One of these is an old repeat from the blog, although updated slightly, and two are all new. If you are wondering about Taguchi based testing, you will find these useful:

What is Multivariate Testing
Wondering about the buzz surrounding Multivariate testing? Check this article for a plain English explanation about why you need to start doing it.

Multivariate Optimization vs. A/B Testing
Whether to use A/B or Multivariate testing is a question most marketers face. This article helps you understand some of the important differences.

Taguchi who? I don't speak Japanese!
This article describes the origins of the Taguchi Approach and summarizes a Taguchi testing framework.



Warm Regards,

Scott Miller, CEO

Author of "The ConversionLab.com," The worlds first "How to" guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!