Here are the slides from todays webinar on landing page optimization. Unfortunately the audio did not make the cut, so the slides will have to suffice. Thanks for attending!
Warm Regards,
Scott Miller, CEO
Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!
Do you want to learn how to increase your landing page conversion rate by 48% or more (sometimes much more)?
I am excited to announce we are putting on a free webinar on 4-22-08 at 2-3PM ET in conjunction with the team over at MarketingSherpa. Before I tell you much more about it, SEATING IS LIMITED and we are doing free landing page optimizations for attendees as part of the webinar!!
Sign up ASAP at http://www.vertster.com/webinar042208.asp to take advantage of this opportunity
The webinar will include a brief presentation by MarketingSherpa’s Director of Research, Stefan Tornquist. During this part of the webinar, you’ll learn top lessons from the new Landing Page Handbook. We will then conduct LIVE OPTIMIZATIONS of attendee landing pages, so make sure to provide your URL when you register.
Here are a few of the things you’ll learn:
Once again, space is limited, and we expect the fill the seats quickly, so don’t delay!
Warm Regards,
Scott Miller
I was in Chicago this week for the Search Engine Strategies Chicago Conference. While speaking at the session “Landing Page Optimization Clinic” I made a comment that seemed to resonate well with people so I thought I would repeat it here for anyone who did not make the session.
When I look at a page for the first time, I examine it under the premise of a simple framework I call the three C’s of conversion. It goes like this:
Does your landing page:
1. Capture the attention of the visitor?
2. Communicate your primary value proposition to the visitor?
3. Close the sale, lead, or other offer you are making?
Each of these steps are essential to boosting conversion. On my snow-delayed flight out of Chicago, I thought I should add one more C to the equation: the Customer!
Obviously, with no customer, there is no sale!
The reason this is important is simple: upon arrival to your site, the customer has some expectation in mind, something he or she was looking for. In order to capture, communicate and close, your site must be as relevant as possible to this customer.
In the coming days I will be sharing more specific recommendations and insight on analyzing and improving your Cs of conversion.
Warm Regards,
Scott Miller, CEO
Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!
As some know, I was in New York City most of last week for the Search Engine Strategies 2007 Conference. It was a great conference, only marred by a rogue Nor’easter on Thursday (when I left) that turned LaGuardia into a standing room only affair.
I spoke alongside Jamie Roche of Offermatica, Tim Ash from Sitetuners, and Tom Leung from Google Web Optimizer. Plus Alan Dick of Clawfoot Tub retailer Vintage Tub.
My presentation included two case studies: One featuring online store Tinyride.com and tested the effect of using the Hackersafe logo. The other was a Taguchi test from Business and Legal Reports (BLR.com). Following the presentation, was a short time for Q&A, during which people had some great questions.
If you attended the session, or are just interested. you can download my slides here.
Warm Regards,
Scott Miller, CEO
Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!
Its taken me a week of “getting back to normal” time to do this, but you can now download my slides from the 2006 Search Engine Strategies San Jose conference. Use the link below. I suggest “right click -> save as…” because the PDF is 1.5 Mb.
http://www.vertster.com/SES-SanJose-2006.pdf
Warm Regards,
Scott Miller, CEO
Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!
