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Slides from Landing Page Optimization Webinar

Scott Miller — Tue, 22 Apr 2008 21:28:00 +0000

Here are the slides from todays webinar on landing page optimization. Unfortunately the audio did not make the cut, so the slides will have to suffice. Thanks for attending!

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Warm Regards,

Scott Miller, CEO

Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!

Free Webinar on Landing Page Optimization, 4-22-08

Scott Miller — Wed, 09 Apr 2008 19:32:00 +0000

Do you want to learn how to increase your landing page conversion rate by 48% or more (sometimes much more)?

I am excited to announce we are putting on a free webinar on 4-22-08 at 2-3PM ET in conjunction with the team over at MarketingSherpa. Before I tell you much more about it, SEATING IS LIMITED and we are doing free landing page optimizations for attendees as part of the webinar!!

The webinar will include a brief presentation by MarketingSherpa’s Director of Research, Stefan Tornquist. During this part of the webinar, you’ll learn top lessons from the new Landing Page Handbook. We will then conduct LIVE OPTIMIZATIONS of attendee landing pages, so make sure to provide your URL when you register.

Here are a few of the things you’ll learn:

Five types of Landing Page Tests that work best for increasing conversion rates
See real creative samples and their results
Get examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
Revealed- the biggest tips on measuring landing pages
How to Justify budgeting for analytics and testing

Once again, space is limited, and we expect the fill the seats quickly, so don’t delay!

Warm Regards,

Scott Miller

The 3 C’s of Conversion (Plus One More)

Scott Miller — Sat, 08 Dec 2007 17:36:00 +0000

I was in Chicago this week for the Search Engine Strategies Chicago Conference. While speaking at the session “Landing Page Optimization Clinic” I made a comment that seemed to resonate well with people so I thought I would repeat it here for anyone who did not make the session.

When I look at a page for the first time, I examine it under the premise of a simple framework I call the three C’s of conversion. It goes like this:

Does your landing page:

1. Capture the attention of the visitor?
2. Communicate your primary value proposition to the visitor?
3. Close the sale, lead, or other offer you are making?

Each of these steps are essential to boosting conversion. On my snow-delayed flight out of Chicago, I thought I should add one more C to the equation: the Customer!

Obviously, with no customer, there is no sale!

The reason this is important is simple: upon arrival to your site, the customer has some expectation in mind, something he or she was looking for. In order to capture, communicate and close, your site must be as relevant as possible to this customer.

In the coming days I will be sharing more specific recommendations and insight on analyzing and improving your Cs of conversion.

Warm Regards,

Scott Miller, CEO

Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!

SES New York Wrap and Slides

Scott Miller — Tue, 17 Apr 2007 13:55:00 +0000

As some know, I was in New York City most of last week for the Search Engine Strategies 2007 Conference. It was a great conference, only marred by a rogue Nor’easter on Thursday (when I left) that turned LaGuardia into a standing room only affair.

I spoke alongside Jamie Roche of Offermatica, Tim Ash from Sitetuners, and Tom Leung from Google Web Optimizer. Plus Alan Dick of Clawfoot Tub retailer Vintage Tub.

My presentation included two case studies: One featuring online store Tinyride.com and tested the effect of using the Hackersafe logo. The other was a Taguchi test from Business and Legal Reports (BLR.com). Following the presentation, was a short time for Q&A, during which people had some great questions.

If you attended the session, or are just interested. you can download my slides here.

Warm Regards,

Scott Miller, CEO

Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!

SES San Jose 2006 Slides

Scott Miller — Fri, 18 Aug 2006 17:31:00 +0000

Its taken me a week of “getting back to normal” time to do this, but you can now download my slides from the 2006 Search Engine Strategies San Jose conference. Use the link below. I suggest “right click -> save as…” because the PDF is 1.5 Mb.

http://www.vertster.com/SES-SanJose-2006.pdf

Warm Regards,

Scott Miller, CEO

Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!

SES Wrapup

Scott Miller — Wed, 16 Aug 2006 00:33:00 +0000

If you didn’t make it out to SES San Jose last week, you missed it. Yup. It was another great conference, met a lot of great people, and had a lot of fun.

Our session on Landing Page Testing and Tuning was great. We filled the room again, and got some great feedback.

Perhaps the worst part was when the presentation laptop failed (for the 2nd or 3rd time) just before I was about to promote my new ebook, the first ever on testing and optimization. I guess they really mean it when they say no promotional talks during the speaking slots!

By the way, this is the new ebook that is getting rave reviews, and is sure to change the way you think about testing.

So back to SES. It was kinda hot in San Jose this year. Blame it on global warming, I guess. My friends in the S.F. area have been complaining all summer. I think they should just move to Salt Lake where I live where we complain EVERY summer.

Then the flight out was extra fun. Thursday was made up of me being transfixed by MSNBC showing the lines in the hub airports, and then waiting in the (usually 5 minute) line at San Jose for 1 hour. Overall, not too bad, but I missed the burger at the Expedia Bar and Grill this year.

The show itself was typical. I saw a couple great sessions, including a preview of the Panama platform from Yahoo. The best part of the whole week was the networking, nothing new there. Had fun with a bunch of customers, previous customers, and future customers. Not to mention friends, competitors, and new people I just met for the first time.

I had a great time sitting down with Dr. Ralph Wilson, of wilsonweb.com fame. I am going to be writing a couple articles for his newsletter as his “expert” columnist on site testing. Then got some dinner with my friend Matthew Roche of Offermatica fame. You might be thinking we compete with each other, but really we’re both just Red Sox fans

Overall, a great trip!

Warm Regards,

Scott Miller, CEO

Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!

2006 Search Engine Strategies in San Jose

Scott Miller — Wed, 19 Jul 2006 19:51:00 +0000

Once again, I will be speaking at SES San Jose on the “Landing Page Testing and Tuning” panel. If you go to one SES event, this is the best one of the year, in my opinion.

Definetly the most fun, best weather, and best location. The dates are coming up… August 7 to 10, 2006. I will be there most of the show, so if you want grab a coffee, beer, SES approved box lunch, or whatever, by all means shoot me an email at scott@vertster.com.

Warm Regards,

Scott Miller, CEO

Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization of online marketing. Visit http://www.conversionlab.com/ for a special offer!

SES NY Report and Slides Link

Scott Miller — Mon, 06 Mar 2006 22:29:00 +0000

Last week was the Search Engine Strategies New York conference, where I was speaking alongside Jamie Roche from Offermatica, Tim Ash from Sitetuners, and Allan Dick of Vintage Tub and Tile. The show was great. Attendence was huge, probably the biggest ever, and the weather was good too, provided you got out of there on Wednesday night like I did. I guess the thursday storm caused some major hassles. We had the largest session room available, at 850 seats, and I am not sure that it was big enough. By my estimates there were probably 750 people in there, give or take. It was packed.

Anyways, I welcome any new readers to Optimize IT! and encourage you to subscribe, check back often, yada, yada, yada… Welcome! If you are looking for my slides from the presentation, they are here: Vertster 2006 SES NY Slides.

See me speak at SES New York

Scott Miller — Thu, 16 Feb 2006 18:37:00 +0000

I’ll be in New York at the end of this month to speak at the Search Engine Strategies Conference. Once again, I’ll be speaking on the Landing Page Testing and Tuning session. If you are thinking about starting some optimization of your pages, this session will help you dramatically. We’ll cover things like A/B Testing, Multivariate Testing, Optimization Strategies and more, by showing a number of case studies to illustrate what worked or didn’t work.

The dates of the conference are February 27 – March 2. Hope to see you there!

SES Chicago Slides

Scott Miller — Tue, 13 Dec 2005 22:27:00 +0000

I have just put online my slides from the Search Engine Strategies conference in Chicago. You can download the powerpoint by clicking here.

MEC Labs (MarketingExperiments.com) Webinar on Multivariate Testing

Scott Miller — Sun, 11 Dec 2005 20:38:00 +0000

Last week, MarketingExperiments.com held their long awaited webinar on multivariable testing. I was invited to participate to bring some real expertise onto the call. It went well, with a couple of great questions. Unfortunately, I had a bit of a tough time because I had so little sleep after my quick trip to Chicago for the Search Engine Strategies Conference.

SES Chicago Wrap Up

Scott Miller — Sun, 11 Dec 2005 19:32:00 +0000

This past week was the 2005 Chicago Search Engine Strategies Conference. Once again, I was invited to speak on the Landing Page testing and tuning panel. I found out that the session achieved “4 Star Rated” status after the first ever production in San Jose, which was cool to hear. It showed because the room was pretty packed, probably with 400-500 people attending. We had a few techical glitches with the handheld voting devices, but overall the session went well. For my portion of the presentation, I gave the results from our Live Taguchi Optimization, along with a couple other case studies.

My main take away from Chicago was that it was so cold there. This actually was good for networking, because I don’t think anyone dared leave the building. I made a number of great contacts and got to meet a couple customers face to face for the first time. Not only that, but the Reverend Jesse Jackson was in the bar tuesday night! I could hardly beleive it, but there he was. WebmasterRadio.FM was there and got a great sound bit from him.

I would have liked to stick around for longer, but I was up at 5AM wednesday morning to get my flight back in time to participate in Marketing Experiments.com webinar on multivariate testing. Unfortunately, by the time I got on the call with them I was so exhausted by answers were not all that coherent. Oh well….

SES Chicago coming up

Scott Miller — Tue, 22 Nov 2005 15:45:00 +0000

It’s been a while since I last blogged. I guess I needed to recharge my “blog batteries” for a little bit. Also, I got hit with some huge (personal) distractions which have kept me from getting to this. The good news is that I am through the worst of it, and should have more time to devote to this and a couple other projects I am working on. Coming up in a couple weeks, I will be speaking alongside Matt Roche and Tim Ash at the Search Engine Strategies Conference in Chicago. I have never been to the Chicago show before, so it should be interesting to see how many people come out. I am not expecting crowds quite as large as the San Jose show in August, but I suppose its possible.

Back from SES for a week, and I am still buried

Scott Miller — Thu, 18 Aug 2005 13:58:00 +0000

Well I returned back to Salt Lake City last week, but I have been completely buried from spending 3 days outside the office. Now my folks are in town for a couple days, which is a further distraction from giving you guys the quality blog information you have come to expect. Thus, I have not posted an update to the blog. That will change, I am forcing myself to get with it here!

We have some exciting results to share on the “Blogged Taguchi Optimization.” I hope to add another posting today with some more information on that one. Also, I promised a special offer for the folks that attended the Landing Page Testing session at search engine strategies, and we still plan to make good on that offer. So keep posted.

Update from Search Engine Strategies

Scott Miller — Wed, 10 Aug 2005 19:02:00 +0000

I am still out here in sunny San Jose, at the 2005 Search Engine Strategies conference. So far its been a great show, with huge numbers of people here, and lots of great sessions. The landing page testing and optimization session was a huge success, with standing room only.

Last night at the Google Dance I got the opportunity to ask many folks that attended what their thoughts were, and all said it was by far the best session so far at the conference. I was thrilled to hear this, as we put a lot of work into it, both developing the content and practicing/ rehearsing. It sure paid off. Getting the remote voting devices made the session truly interactive, and kept people “in the conversation.”

SES San Jose is next week

Scott Miller — Tue, 02 Aug 2005 03:13:00 +0000

Next week at this time, I will either be- testing the handheld voting devices we are using for the Landing Page Testing and Tuning session, hanging out at the Yahoo! party, or sitting by the pool in San Jose.

The operative word in that sentence of course is San Jose! Search Engine Strategies is almost here already, and I am pumped. We’re gonna put on a great session on Tuesday on landing page testing, and I can’t wait to meet some new faces. If you want to hook up for a handshake, beer, coffee or otherwise, shoot me an email at scott@vertster.com

Also, keep your eyes on the blog, as I will be posting live updates throughout the event, including a link to the powerpoint from the presentation.

Speaking at SES San Jose

Scott Miller — Tue, 19 Jul 2005 14:34:00 +0000

I’ll be speaking at the Search Engine Strategies conference in San Jose on Landing Page Testing. This session is on August 9, although the whole conference goes from the 8th to the 11th. If you are going to be there, drop me a note.

How to double your Conversion rate- May 18th Teleseminar

Scott Miller — Fri, 06 May 2005 13:29:00 +0000

Join certified Kowalick-Taguchi Blackbelt David Bullock and Vertster CEO Scott Miller as they discuss new techniques in scientific website optimization. This event has limited space, so please register soon to reserve your spot!

You’ll learn the answers to these questions and more:

What are the “hot areas” of your site where you can get a big bang for your testing buck?

What is a True Taguchi optimization and is it really better than other methods?

How will I know when my test is complete?

Where can I go to learn more about testing?

Date: May 18, 2005
Time: 1PM ET