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4 Ways to Clear Browser Cookies for Just One Site

By Scott Miller on

Oftentimes when you are “testing” a test, you should clear your cookies each time through- to make sure you do not have old values stashed away that could prevent you from seeing your test operate correctly.  Luckily, there are some great extensions available for the Firefox browser that make this a trivial operation.  If you are using one of the other browsers, follow our complete instructions below:

1. Firefox with the Web Developer toolbar: First of all, this is definitely the easiest way to clear cookies for the Firefox browser.  If you do not have the Web Developer Toolbar installed, head over to the Firefox Add Ons site and grab it.

To use it, click on the Cookies menu on the left, and select “Delete Domain Cookies”.  Pow.  All the cookies for the site you are currently on will be removed!

Web Developer Toolbar

2. Clearing a Specific Cookie on Safari: Safari makes you do a little more mousework to get to the listing of cookies in the system, and you have to specify which you want to remove.  To get started, go to the preferences menu, and open the “Security” Options.  Partway down the page is a button labeled “Show Cookies.”  Click this.

picture-4

Once you have clicked the “Show Cookies” button, you will be shown a listing of all of the cookies your browser has stored, along with a handy search box.  Type the current domain name into this search to see a listing of cookies set by the current site.  From here, you can select and delete the cookies.

Remove Cookies for Safari

3. Clearing a Cookie on IE 8: Internet Explorer before version 8 made it a real hassle to delete cookies for a given domain, but now version 8 includes a component called Developer tools which is modeled after the Firefox Web Developer toolbar.  This makes the process dramatically easier.  To begin, select to tools menu and choose “Developer Tools.”  This can also be opened by pressing F12.

IE 8.0

Once the developer tools window opens, choose the “Cache” menu option on the top and you will the the choice to “Clear Cookies for Domain.”  Click this and pow, the cookies will be eliminated for the current domain you are visiting.  Super easy!

IE 8 Developer Tools

4. Clearing a Specific Cookie on Chrome: Chrome makes it fairly easy to clear cookies for a single domain, and works similarly to Safari.  To start out with, click on the wrench icon on the right side of the address bar.  This will drop down a number of choices.

Google Chrome

Choosing “Options” brings up another dialogue and if you scroll down a bit, you will see a button for “Show Cookies.”  From here there is a convenient search function for quickly locating cookies you wish to remove.  Enter the hostname you are looking for and then select the cookies from the list and choose “Remove.”  Simple.

Chrome Cookies

Conclusion: It has gotten easier to delete cookies for a specific domain over the years- and now is a relatively painless process.  It used to be that many people would delete all of their cookies at once, which is not ideal given that you may loose autologins, personal choices, and other site functionality.

Chances are you need to test your web applications and sites in each of these four most popular browsers, so refer back to this guide in the future to remember how easy it really is to remove specific cookies.

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A useful tool for collaborating on test designs

By Scott Miller on

Every once in a while I come across a 3rd party tool that works really well, and can be used to improve your testing efforts. In particular, there are a few browser extensions that I love. Many of these require the Firefox browser to work, so if you haven’t made the switch yet, go ahead and get Firefox.

One of the challenges of designing multivariate tests is getting everyone in your organization on the same page. Thats where Fleck comes in. This browser extension lets you add “sticky notes” to annotate any web page.

We just started use it to mark up pages and indicate where variables are and even provide guidance on proposed variable options. This vision can be shared around with multiple people in multiple organizations before the test assets are actually built and the optimization is running.

Here is an example of a test design for my ebook site TheConversionLab.com:

http://extension.fleck.com/?sh=788d04e7f5d3dad9de1c4bf0b9315f16f3fad065

Note: Fleck is currently in beta, and appears to choke on the CSS layout of this page slightly. It goes to figure that this is the only site I have ever seen Fleck have an issue with.

Warm Regards,

Scott Miller, CEO

Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!

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New Articles on Taguchi and Multivariate Testing

By Scott Miller on

Today we posted three new articles to our testing resources site. One of these is an old repeat from the blog, although updated slightly, and two are all new. If you are wondering about Taguchi based testing, you will find these useful:

What is Multivariate Testing
Wondering about the buzz surrounding Multivariate testing? Check this article for a plain English explanation about why you need to start doing it.

Multivariate Optimization vs. A/B Testing
Whether to use A/B or Multivariate testing is a question most marketers face. This article helps you understand some of the important differences.

Taguchi who? I don’t speak Japanese!
This article describes the origins of the Taguchi Approach and summarizes a Taguchi testing framework.

Warm Regards,

Scott Miller, CEO

Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!

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Are your test results *really* that proprietary?

By Scott Miller on

One of the things I constantly see is clients treating their test results as if they’re the secret recipe to time travel or something. Thing is, are they really that proprietary?

There is no doubt that a well optimized offer page, e-commerce system, etc. can be an incredible competitive advantage. But let’s rewind for a moment and consider what a perfectly optimized offer is…

As I said at SES three weeks ago, optimized offers combine the perfect benefit, perfect amount of risk reversal, perfect amount of scarcity, and perfect unique value proposition for the state of mind the customer is in at the moment they see they offer.

Now unless your offer is identical to your competitors, and your customer’s are the same, your “optimized” offer is going to be different than theirs. The only time offers truly converge is in a commodity marketplace, where nearly every competitor is identical and everyone competes on price.

Now I am not saying to go posting your secret optimized recipes for the world to see, but its food for thought. Do you really need to be paranoid? I think not.

Warm Regards,

Scott Miller, CEO

Author of “The ConversionLab.com,” The worlds first “How to” guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!

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New: Taguchi whitepaper shares secrets of getting great results

By Scott Miller on

If you have attended any of the big internet conferences like Ad-Tech or Search Engine Strategies over the last few years, you’ve heard the rallying cry:

“Test, Test, Test” they say!

The strange thing is that there has been nary a guidebook or source of best practices information on testing techniques. A huge majority of people have left with a great idea, but no way to implement it in their business. Now, for the first time ever, Vertster CEO Scott Miller is going to open the “war chest” and share with you precious information on using the powerful Taguchi approach to site improvement.

[Download it Now]

This is information from a new e-book which will be available only to Vertster’s highest paying consulting clients. For a limited time, I am making an excerpt available as a whitepaper, free of charge. You can follow the links here to or visit our site to download the new whitepaper.

[Download it Now]

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Filed under: Taguchi Testing
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