Adding seals and badges to your e-commerce or lead generation site can provide an instant boost in conversion rate. In this post, we’ll take a look at a few of the most common, highlighting a site that uses each one. As always, it is important to test whether these help or not for your given site- and to determine if they give you a ROI.
Equally important to testing the presence of seals, is to test where you position them on the page. In most of the examples below, the seal appears below the footer- which is possibly the worst place on the page if you actually want people to see it. These site owners would be smart to try moving the seals around, and in particular- put them near the call to action or checkout buttons.
1. Sitepal Talking Character – http://www.sitepal.com/
What it does:
SitePal is an easy-to-use and affordable speaking avatar solution that enables small businesses to enhance their web presence and improve business results with virtual speaking characters. With its ability to engage site visitors and reinforce a call to action, SitePal has been proven to increase site traffic, conversions, loyalty and sales.
2. McCafee Secure Site Seal – http://www.mcafeesecure.com/
What it does:
The McAfee Secure™ trustmark appears on more than 80,000 websites worldwide. Certified McAfee SECURE sites include some of the largest brands in retail ecommerce and brick and mortar retailing; as well as financial and non-profit institutions, manufacturers, universities, Fortune 500 corporations, and government agencies.
McAfee Secure certification is achieved by passing rigorous daily network security audits. The certification process is completed in six steps. The first three steps are the vulnerability audit itself; comprised of Dynamic Port Scanning, Port-level Network Services Vulnerability Testing, and Web Application Vulnerability Testing. The fourth and fifth steps are alerts whenever vulnerabilities are detected and remediation management using our extensive vulnerability management portal. The result is highly effective, pro-active security.
3. ControlScan Seal – http://www.controlscan.com
What it does:
ControlScan is an PCI compliance and security solutions company dedicated to understanding and meeting the needs of smaller merchants. Controlscan provide several different security seal products, including their “Verified Secure” and “GeoTrust” seal.
4. BBB Seal – http://www.bbbonline.org
What it does:
BBBOnLine’s mission is to promote trust and confidence on the Internet. BBBOnLine allows businesses with Web sites to display the BBB Accredited Business seal online following confirmation of their adherence to the BBB Code of Business Practices, including its online standard.
5. Verisign Secure Seal – http://www.verisign.com
What it does:
VeriSign is the leading Secure Sockets Layer (SSL) Certificate Authority enabling secure e-commerce, communications, and interactions for Web sites, intranets, and extranets. The VeriSign Secured Seal is part of the VeriSign® SSL Service. SSL helps you deliver a secure and convenient way for your customers to interact with you over the Internet. When you display the VeriSign Secured Seal, your customers will recognize the most trusted security mark on the Internet and gain the confidence to complete their transactions with you.
6. Liveperson Chat - http://www.liveperson.com
What it does:
LivePerson humanizes the online experience, increasing sales, customer satisfaction and loyalty. More than 7,000 companies, including some of the largest and most-recognized global brands, use LivePerson’s real-time chat platform to communicate and build relationships with their customers on the Web.
7. Green Certified Site – http://www.co2stats.com/
What it does:
People want websites they visit to be eco-friendly. CO2Stats helps you attract and retain those visitors. CO2Stats is the only service that automatically calculates your website’s total energy consumption, helps to make it more energy efficient, and then purchases audited renewable energy from wind and solar farms to neutralize its carbon footprint. CO2Stats is easy to set up, and works with your existing web host!
8. Truste – http://www.truste.com
What it does:
Build trust and drive revenue with TRUSTe programs and services. Displaying the TRUSTe seal demonstrates that your site complies with our privacy best practices. Sign up and let consumers know they can trust you more than other businesses when it comes to online privacy and trust.
9. BillMeLater – http://www.billmelater.com
What it does:
Bill Me Later is a convenient and secure way to pay on the web or over the phone. Bill Me Later lets users pay without using a credit card. At checkout, provide your birthday and the last four digits of your social security number, accept the terms and your purchase is complete. It’s that easy! There are no codes to find or account numbers to remember.
