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Optimize It!

April 17, 2007

SES New York Wrap and Slides

As some know, I was in New York City most of last week for the Search Engine Strategies 2007 Conference. It was a great conference, only marred by a rogue Nor'easter on Thursday (when I left) that turned LaGuardia into a standing room only affair.

I spoke alongside Jamie Roche of Offermatica, Tim Ash from Sitetuners, and Tom Leung from Google Web Optimizer. Plus Alan Dick of Clawfoot Tub retailer Vintage Tub.

My presentation included two case studies: One featuring online store Tinyride.com and tested the effect of using the Hackersafe logo. The other was a Taguchi test from Business and Legal Reports (BLR.com). Following the presentation, was a short time for Q&A, during which people had some great questions.

If you attended the session, or are just interested. you can download my slides here.


Warm Regards,

Scott Miller, CEO

Author of "The ConversionLab.com," The worlds first "How to" guide to testing and optimization. Visit http://www.conversionlab.com/ for a special offer!

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