Split testing is an extremely powerful strategy for increasing the effectiveness of a web based offer. Testing correctly takes time and effort, and the right tools.
Step One: Identify an offer on your website that you would like to test.
Vertster will allow you to measure the marketing effectiveness of your website. Detailed reports highlight the performance of your online marketing campaigns. Powerful conversion rate graphing shows you which offers are making you the most money…. You will instantly be able to see which creative is working better, and why!
Step Two: Create one or more variations of that offer
Vertster provides the unique ability to test and improve your online marketing message. Simultaneous “split” testing provides the most accurate data by eliminating external and seasonal factors.
Split Testing new marketing offers at the same time won’t put what is currently making you money at risk. Both versions of your website will be live at the same time, at a ratio you choose.