How it Works

Multi-Level Split Optimization

Multi-level split testing is like A/B testing on steroids.

A multi-level test lets you focus on only the things most likely to have a large impact on effectiveness. Setting up a multi-level test is easy and often takes only minutes.

The multi-level test focuses on one variable on your page- offering several different options for each. In testing terms, this is known as testing one "factor" at several "levels."

There are a few obvious "high impact" areas on any website, and this is where you should start. The headline is the most obvious. A good headline can easily get you a 50%+ gain in conversion, meaning a 5 level headline split test is a good place to start.

How Vertster helps you run a Multi-Level Split Test

The Vertster suite of tools provide all tracking and analysis of your test, as well as handling page direction and acting as the brain behind your test. Vertster will also let you know when your test has enough data to constitute statistical validity.

Benefit: Test only things on the page that are most likely to have a large impact on results. Rapid and easy test design and deployment