How it Works

Segment Optimization

Put your testing on Steroids by showing visitors the right recipe at the right time.

Segment optimization goes a step beyond segment reporting. It identifies and presents the best performing page recipe to your visitors, based on the users individual characteristics.

When you run a test in Vertster, data is captured on numerous user attributes, including daypart, weekpart, browser used, and more. These attributes are then analyzed and test results produced for these individual dimensions.

Most of the time, you will see that different segments of users will respond to different test recipes, sometimes in dramatic fashion. As we know, visitor behavior and preference can vary dramatically on weekends vs. weekdays, on different keyword searches, even from browser to browser.

The optimization part of the equation comes into play when you want to match each of these segments with the test winner in that segment, in real time. Segment Optimization from Vertster will automatically match the highest performing recipe with each user- giving you a dramatic increase to test results.