How it Works

Taguchi Testing

The ultimate tool for improving landing page conversion rates

Imagine a tool that could show you how to build the “perfect sales” page. That tool exists today, and its’ known as Multivariate testing, using the Taguchi method. Through sophisticated mathematical formulas, Vertster will show you not only what works and what doesn’t, but also why things work the way they do, and how to build the best page possible.

Find out WHY a certain page works

Traditional testing helps us determine what effects subtle changes have on response rates. Unfortunately, the only way to conclusively know what caused improvements in response is by testing one change at a time. This can be very time consuming and costly over the long run.

Multivariate testing goes far beyond this. In one test, you’ll be able to test many variables at the same time, and learn what changes have the most impact. But don’t stop there, MVT also quantifies how much impact each change has had.

Designing the experiment

Vertster's test design tool provides a wizard based approach to creating complex Taguchi experiments of various sizes. As the optimization runs, each landing page recipe is dynamically built using our AJAX content swapping system, and the results are tabulated in real time. Upon completion of the test, Vertster will give you the "golden recipe," the combination of variables that will give you the absolute highest possible conversion rate.

Benefit: Run the equivalent of thousands of split tests simultaneously. Increase sales response by 300%-500%