How it Works

Variable Rate or Throttled Testing

Variable rate split testing allows you to significantly reduce or even eliminate financial risks associated with testing.

A traditional 50% - 50% A/B Split run test causes undue risk. Running a test like this puts 50% of your current profits at risk. What happens if your test candidate bombs? Your profits could suffer by 50%.

Vertster can help eliminate this risk. Variable rate split testing allows you to split your traffic at any percentage you would like.

Consider the following split test scenarios:

Have a landing page that is working well but want to improve it: In this case, your current landing page is your control offer. Testing at 90%/10% effectively minimizes your risk, while allowing you to test out new ideas in an attempt to improve your results.

This is a new offer, don't have anything to risk:

With a new offer, there is often nothing to risk. Running an AB split here will work fine, but as soon as your test begins to show a winner, consider modifying your percentages to give preference to the better performing variation.