Technology

Automatic Journaling

Keeping good records of your testing and experimentation is a double edged sword. It's essential, but filled mostly with busy work. You know the drill:

• Take screenshots of what you are testing
• Keep a log of all your thoughts and actions
• Keep track of your team members too, and make sure they are not messing things up
• Record your results
• Pull it all into Word so you can print it out and give it to your boss.
• RInse and Repeat

All this is such a PITA, that many marketers do not keep as thorough records as they should. Furthermore, this stuff all takes a lot of time... time that could be better spent running the next test.

Never Write Another Post Test Report Again

We hate doing this as much as everyone, except that with Vertster- you don't have to. Its all built into the software, and everything gets spit out at the end in a format that will make any word processing or excel junkie proud.