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Improve Internal SEO Conversion Rates

Improve SEO Conversion Rates- Using internal marketing response elements to boost SEO ROI

Traffic from organic search engine listings poses a unique problem for conversion marketing. By its very nature, search engine traffic lacks an element of control that scientific marketers demand. You have little control of where the traffic enters your site, or what the user sees. Scientific marketers like to send traffic to landing pages because the user experience can be better controlled. With traffic from Google, Yahoo or other organic sources, this is simply not possible.

Or so it would appear. Enter the concept of internal marketing response elements. These are not new, and in fact chances are quite good you already have some on your site!

Response elements are the things on your site that web visitors use to take action and contact you. These can be the right column newsletter signup that appears on every page of your site, or the “Free whitepaper” button that resides underneath your global navigation bar. Maybe it is the live training seminar promotion that appears on every page in your forum.

Vertster enables you to isolate and optimize just these response elements- with the potential to vastly improve overall site conversion rates.