Things to Test

Internal Marketing Elements

Benefit: Maximize conversions from SEO traffic driven to content page on your site.

Effective organic search engine marketing relies on large amounts of site content. Hundreds or even thousands of content pages can result in tens of thousands of search engine visitors. Monetizing these folks is a common problem however. With little control over where they land or what they see, marketers are forced to rely on response elements built on all pages. These include newsletter signups, whitepaper registrations, webinars, and other techniques designed to entice the user to click and complete a form.

Using Vertster, you will be able to isolate these response elements. Using client side DHTML code, Vertster swaps and tests the responsiveness of these elements, across your entire site.