Things to Test

Landing Page Optimization

Increasing landing page conversion rates with scientific testing

Chances are you already know what a landing page is, and maybe you have already worked on optimizing yours by following a few rules of thumb.Vertster was originally designed for optimizing landing pages. We can help you boost your landing page conversion rates with:

Multivariate Landing Page Testing Taguchi Optimization and Analysis Multi-Level Split Testing of Targeted page elements Run traditional split tests to verify hunches or set overall creative direction. Then use Taguchi Optimization to fine tune your conversion rate by learning the best combination of page factors (like headline, background color, font, and so on.) Or focus in on the page elements you know are most likely to have a huge impact on results, with multi-level split testing.

Vertster provides a structured test environment that makes it simple to increase your overall effectiveness. Our test design tool prompts you for the factors and variables you plan to test, and then places them into the most effective Taguchi array. This helps to ensure the best and most accrurate test results.