Things to Test

Optimize and Test Headlines

The quickest way to get a conversion rate boost

The single most important factor on any webpage is the headline. Time and time again, the headline proves to be the one element that can have huge impact on page response. John Caples, one of the “grandfathers” of scientific marketing once estimated its importance at between 50% and 75% of the overall response of an ad.

It makes sense to focus on just the headline if you are in a hurry to improve your conversion rates- this is probably the quickest way to get a big ROI from your optimization activities.

Vertster excels at headline testing- enabling you to isolate your headline, and with simple javascript code, test two, three or dozens of headlines. It is so easy, you can literally be up and running in minutes, and well on your way to improved profits by the end of the week.